This week so the unveiling of the Next Big Thing. In this case big means slightly longer. I’m talking of course about the iPhone 5.

As an actor, you probably already have an iPhone. It’s easily the phone of the industry. So asking the question of whether to buy the new iPhone isn’t really that tough an answer. But there is something important you need to know: The next big thing has not been invented yet.

This can really frustrating especially now, in the digital age. Over here at Actors Webmaster, we are constantly being asked whether the next big service is really something that needs to be invested in. As an Actor, do I need to be on¬†pinterest? Should I have my own App? You can’t do it all, it’s impossible. Unless you’re google, or apple, and can afford to spend millions on a service like that.

We have a couple of rules of thumb for deciding whether or not to start advertising yourself on a new service. In fact we have three things you can do to help you decide if the next big thing is right for you.

1. Ask your mom.

No seriously. Ask your mom. Or dad. Or Nana. If they have heard of this thing, then you should probably know about it as well. By now your mom knows about facebook (and is most likely on it). She knows about twitter to. So for sure be on those. Of course, just because your mom knows about it doesn’t mean that it’s the right place for you. Which brings us to…

2. Figure out the target audience.

LinkedIn targets business¬†professionals¬†over 30. Facebook targets 30-50 year olds. Twitter is for the social butterflies, and for those over 50. Pinterest is for 18-29 year old girls. Every social networking site has a target audience, and you should spend your most time targeting sites that are in your audience. For instance, if you do soaps, be on facebook and pinterest. If you say… work on the daily show, you should probably be on LinkedIn. Of course there are also several actor specific sites out there, but those are more for personal enjoyment.

3. Hire someone.

Ok, ok. I know. We just happen to sell social media services. But this one is actually a really good idea. It’s hard to know where you want to go online. Do you know how to build a custom background for your twitter page. Do you know how to program for facebook? Probably not. And even if you do, is it really the best use of your time?

Most social media purveyors will offer to do one of two things. They will either offer to get you started or to do it for you. There are pro’s and con’s to both. Obviously if they do it for you it’s going to be more expensive. But you know that they will always be current, and that the content will be tailored to your audience (if they’re any good). Then again, it’s not going to be as personal.

If all they do is get you going, it’s going to be inexpensive (relatively), you’ll get a nice clean look, and you’ll get that personal tone. Of course, you’ll also spend much more time working on it.

So those are my thoughts. Give me a call if you have any questions.

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