Monday, Ellen was speaking at the Screen Actors Guild Foundation LifeRaft panel on website design. One of the key take aways from that conference was the idea of an Actor as a Brand.If you would like the chance to watch, you can find the video HERE, or below.
When most people think of the origination of branding, they think of cows. They think of cowboys branding cows in order to tell which cows belonged to which. The real story of branding, at least in the marketing world, comes from the early 20th century, and revolves around Proctor and Gamble.
As it happens, Proctor and Gamble used to mark all of their boxes so that the people transporting it could track when the soap was going through.
One day, the shipping company forgot to brand the boxes. Innocent mistake; most of the boxes going through were un-branded anyway. Well when it got to the stores, the shipments were refused. They weren’t the right brand, so they weren’t taken.
This was the first time anyone realized that your ‘brand’, the image that people associate with you, was important. Now everyone knows it, Coca-Cola, Adidas, etc. What many actor’s fail to realize is that they are a brand, and that brand is important. Everything about your persona, your blog, your website, needs to re-enforce that brand.
If you would like the chance to watch, you can find the video HERE, or below. You can hear Ellen talk about it at the 46minute mark.