Here at Actors Webmaster, we have always believed that blogging is the best way to engage your fans. You have the most control over the way people view your content, and you have the most creative license to discuss in length topics that interest you. But the facts of the world show us that most people in the world do not want to Create content.
Take a look at this info graphic from Forrester.
Comparing social behaviors in the US and Europe, we see that the majority of online Americans and Europeans are Spectators — meaning they consume social media content but do not necessarily create it. In fact, less than one-quarter of these consumers are Creators — the individuals who generate social content.
A very small percent of individuals have been shaping what is being talked about online, mostly because it has been historically time consuming to be a creator. If you’re a busy actor (which we all hope you are), you probably don’t have time to be blogging, or constantly updating your facebook page.
But this is slowly starting to change with the rise of what we like to call micro-micro-blogging. While twitter gave us micro-blogging, Pinterest, Instagram and others have given us have driven the incredibly fast world that is micro-micro-blogging.
It goes without saying that images are often the most eye-catching and valuable piece of real estate on a web page but they usually remain un-interactive, unexplored and underused. For brands (which you’ll recall we’ve defined actors as), this can be such a missed opportunity, particularly in light of the shift towards micro-microblogging behaviour around images. Some new research (in print) looking at ROI found that users are 44% more likely to engage with brands, including actors and book authors, if an image is involved. We already knew that you remember pictures about 1.5 times more often than printed words. It would appear that there is a strong correlation. Have we reached a point where brands should be thinking more carefully about the way in which they are using online images, opening up ways for content consumers to interact with their visual content in a richer way?
The answer is, of course. And we know how to do it. We understand that our own social media has been slow of late. We’ve been spending that time doing research into how you can effectively engage your audiences, and increase the value of your brand. Give us a call, and we’ll get started today!