She is not the first person to release a video series for her new album, but she is the latest to do it. Sara Bareilles is taking her fans on a journey for her newest CD, releasing a series of 8 Youtube videos before the album hits stores in July.
I love things like this. I am a self proclaimed music junkie so whenever my favorite bands give me a chance to see insider material I am all for it. I think it is really cool to get a sneak peak of what goes into the writing and recording process. I also think it is cool that Sara is very raw when talking about the direction of her album. We often times think that people in the spotlight have everything under control, but they are just like us. Expressing yourself through music and creating something personal is no easy task. Letting your fans in on that gets you a gold star in my book.
Artists have been using all areas of social media to promote their new albums recently. I shared the Pistol Annies’ campaign a few weeks ago, where they used Vine to release clues about the location of their missing equipment (part of a fictional game where people collected clues and could win tickets to a surprise show). The also used it to reveal their album artwork.
Sara did something similar in Seattle, parts of her cover artwork around the city and releasing clues online. When people found them all they would share the artwork on different platforms.
Things like this allow fans to interact more with people that inspire them and I would guess that the artists gain inspiration from the fans as well.