When you’re building a facebook page, the best thing you can do is be relevant, according to¬†Sean Bruich, head of measurement platforms and standards at Facebook.

By far, the biggest predictor of engagement was that the post was on a topic relevant to the brand.It impacts everything, from lightweight likes to more invested shares. It’s actually one of the most important things a brand can do. People are seeing the content because they liked the brand, and it makes sense that content about the brand will get them engaged.

As an actor, this is especially important to remember. You are your brand, so talk about yourself.

A lot of the time, actors are scared to over share on facebook and twitter. People think that followers will get bored. While it is important to stay away from the mundane, followers do want to know if your’re going to be doing a new show, if you found a great new¬†restaurant, even what you’re reading. As a personal brand, it’s important to keep people informed about YOU.

Ad Age has a great piece on this story. You can head over to their site to read more.

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