This week I was stumbling along, blindly looking for the what I was going to post, when I ran across this blog post. 

Whenever I feel like there is an occasion for a party, I always quickly reject the idea. I’m terrible at throwing parties. It’s not that I’m not a good cook, don’t know about wine or have trouble keeping a conversation going. It’s not even that I know my musical taste is a bit unusual or have too few friends. My problem with throwing parties is that I know I will never quite invite anybody, or ever publicly announce the event.

This, unfortunately, is a problem lots of people are having when it comes to their digital strategy. We’re great (or at least getting better) at designing engaging online content, yet terrible at reaching people with it.

I’m not even going to bother adding my own insights to this blog post, I’m just going to suggest that you go read it. And while you’re at it, check out the rest of his blog as well.

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