Is it better to follow or lead? That is the question. As you look at what type of actor website you want to build, it’s important to consider whether or not to have a blog, and whether or not that blog is going to be original content or content that you’ve ‘Curated’ from else where on the web.
It’s not hard to understand why, as an actor, you may want to have your own blog. It’s great for SEO, and it’s also a great way to increase the worth of your personal brand. The more people that seek out content by you, the more valuable you are to a movie or stage producer.
Let’s be honest though: creating clever and useful original content is a time consuming task. An actors blog is a full time task. That doesn’t leave much time for all the other things you need to be doing, like attending workshops, rehearsals, and the such.
Given this, many people feel that it is good enough to simply share things you’ve found. Hey look at this great article that somebody else wrote. There are entire companies dedicated to doing this. They don’t create anything, they simply share. I’m not saying you shouldn’t share what you find; you should. But if you don’t have anything to add, then why post it. Would you follow someone who didn’t tell you anything?
Again though, original content is time consuming. There are two things you can do to really help minimize the time commitment. The first is to hire us. I know you knew that was coming, but hey, I’ve got to say it. We produce only original content, and are more than willing to do it for you as well.
The other thing you can do, to help give you inspiration, and to work as a springboard, is to look at other blogs. It’s a good idea to share about 50% of the time. The other 50% of the time, base your post on things you’ve read. You can take three blog posts from other authors that are relatively similar and combine them together to make a single great post. This will help you cut down on just how long you work on things.