From the monthly archives: "April 2013"

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So this blog is going to be about one of my favorite people ever, Zach Braff. Granted, I have never met him so I might not even like him in real life. In my head he is exactly like JD on “Scrubs”. Anyways, nearly a decade ago Braff wrote, directed, and starred in “Garden State”, which you should see if you haven’t already. It was featured in the Sundance Film Festival and is one of those movies that gains a cult following. I think it is one of those things that you either see once and think, Meh, or you really love. Either way, it has been nearly a decade since the release of “Garden State” and Zach is finally onto his next movie.

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However, he didn’t go the traditional route to fund the project. Enter Kickstarter. If you haven’t heard of Kickstarter, it is a website where people can put up projects/causes and attempt to raise money to fund the project. Recently Veronica Mars fans raised 1 million dollars in order to fund the movie that has been rumored for years. So, Braff decided to hit up the website and see if he could raise enough to make the follow up to his first movie. His reasoning for using Kickstarter instead of going through a studio was basically artistic direction. He didn’t want all of the final decisions to go to the “people in charge” and  change the entire meaning behind the film. Understandable.

There is the question of why celebrities don’t just fund their own projects since they presumably have millions of dollars. I don’t know how that works though, seeing as I am not famous and also not rich. But, in just 3 days Braff has already raised over 2 million dollars and is backed by over 30,000 fans. There are still 25 days left to go in the campaign.

Thanks to the internet and the ability for celebrities to reach out to fans and interact with them, projects that might not have happened can now become a reality. Veronica Mars fans had waited for YEARS for the movie to come out. Kristen Bell had said the entire time that she would be game to star in it if it ever came to light. And the fans made it happen. Same for Braff. If the fans want to see it happen, they can make it happen. You know, as long as the people needed to make the movies are willing to do it. Anything is possible when you have a dream…and the internet.

If you want to check out the plot and information about Braff’s film or donate to the cause, go here: http://www.kickstarter.com/projects/1869987317/wish-i-was-here-1?ref=search

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This is a GREAT contest that incorporates social media. Typically, at least when I think of film festivals, I think of independent movies, celebrities, and very serious critics. But the film festival used Twitter’s Vine to host a fun contest that fit perfectly with both the festival AND the networking site. Basically, you get 6 seconds on Vine to create a mini-movie.Submissions had to have a beginning, middle, and end and were put into one of multiple categories including: Auteur, Genre, Animate, and Series.

Over 400 films were submitted and judged, leaving 40 finalists for cash and FAME. The final 40 will be reviewed by  by a panel of judges including actor Adam Goldberg and director Penny Marshall and winners will be announced later this week on the 26th. If you have ever had an idea for a Vine film, you know that 6 seconds is literally no time at all. Actually, when I think about a movie in few seconds, I think about Ben’s claymation film on “Parks and Rec” where he spent days creating content and the movie ended up only being about 3 seconds.  There can be a lot of material to fit into just 6 seconds, so this involves coming up with a great idea and executing it in the given time.

https://www.youtube.com/watch?v=_LRQ4yYomwY

I love this contest because anyone can enter and if your work is good enough you could win some moolah. And who knows, maybe even get recognition and get to make your own short film.

If you go here you can check out all of the entries for each category. I believe their are ten in each one.

http://www.tribecafilm.com/online/competitions/6second/genre

 

 

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YES! Are you as excited for this as I am? The answer should be yes. Arrested Development is a gem of a show and if you haven’t watched it, then go one Netflix and get busy! AD is one of those shows that was ended before it’s time, one of those clever shows that is well written, has a strong following, but just doesn’t get the ratings that it deserves and that makes the big wigs keep it around (think Community).

But, as most Arrested fans know, the show has been given one more season that will air on Netflix starting on May 26th. There will also be a movie. Both of these things make me happy. Mostly because I still love Michael Cera, regardless of the fact that he always plays the same character. He is just adorable as the dorky awkward kid.

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Now, aside from the brilliant content that Netflix will be airing, let’s talk about Netflix as a whole. Remember when they raised their prices and everyone flipped out and said that they would lose all of their customers and die off? True, it wasn’t cool, and I myself switched my membership to streaming only (not a big deal, mailing things isn’t my strong suit anyway). But, they definitely have been hitting it out of the park lately, at least in my opinion. I have not checked out the original series “House of Cards” but I hear good things about it, and it stars Kevin Spacey so you can’t really go wrong there. And they have another original show starting soon, which sounds kind of interesting. But to pick up a show that is really loved by fans and allow it to carry on for another season is genius. GENIUS I SAY! Especially because anyone who was a fan of the show and doesn’t have Netflix will probably pony up the dough, at least while the show is carried, to watch it. If I didn’t have Netflix and I heard about this, I certainly would pay the 8 bucks a month.

And then the Ad campaign. Ugh. These posters are FANTASTIC. If you saw any of these, as a fan of the show, you would know. It is like a secret underground club. If you saw jean shorts and thought of never nudes, we should be friends.

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Bravo Netflix marketing team. Bravo.

Get ready for this pressing question Mom and Dad…

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“Mommmmmmmmmmmmm, can I have $15. I need to send Justin Bieber a message on Facebook!”

It’s going to happen. If you really love a celebrity, you can pony up the dough to send them a message on Facebook. Does that mean they will check it? My body tells me no (this was actually a Young the Giant quote from their song “My Body” and if you got that give yourself a pat on the back and send me a Facebook message while it is still free so we can be friends). My hunch is really no, though. Perhaps they will have a designated team on this to reply so that they can make the extra money. That would be the smart move. I would think that most people would assume that a response from the celebrity would not actually come from them, however, had I received a letter back from the Spice Girls (You’re darn right I sent them a fan letter in 5th grade) I would be stoked enough to lie to myself that it was really from them.

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So for artists like the Biebs with lots of young naive fans, this service is great!

But, paying to send messages will also apply to people who aren’t famous. Apparently this will cut down on spam. I don’t get spam messages. I have less than 200 friends though, so perhaps if you have more than this is an issue. They already have created the “Others” folder, where messages from people who aren’t your friends already go, which you might not have known about. (You should go check this out now, I bet you have messages). But what if I am looking for a roommate and want to send someone a message, I don’t want to pay for that. Or, what if I am planning a surprise party and have to message a friend’s friend? I don’t want to pay for that. I like the fact that Facebook is free. I think that is how it should always be. I don’t send messages to people very often, especially because now I just assume it will go into their Others folder and they will never see it. I personally don’t see the benefit of having to pay to send messages, aside from money for Facebook.

Your thoughts?

More info: http://www.forbes.com/sites/haydnshaughnessy/2013/04/08/facebook-extends-charging-and-that-is-good/

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So if you watch the Walking Dead:

A. You’re doing it right.

B. You are being advertised to without necessarily even being aware.

Case in point…Hyundai! Have you noticed that the main car Rick and crew drives is a Tucson? (Except for Darryl who drive the hog, but not when he goes to look for his brother…weird). And Hyundai ain’t messin’ around. They have never run out of gas in the Tucson, they have never had a wreck in the Tucson, they have never had to replace a wire or a spark plug in the Tucson. In fact, Hyundai apparently made sure that the Tucson would only be portrayed in a positive light. Smart move Hyundai.

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And the zombie craze unfortunately isn’t going anywhere soon (I say unfortunately because I LOVE LOVE LOVE TWD, but could do without all of the other movies and shows that have recently come out or are in plans to come out soon. It’s like vampires. There is such a thing as too much). Companies are putting zombies into their commercials that are airing during TWD in hopes that people will stop their recordings and watch them. I am not sold on that ideal. Perhaps if it was a cast member of the show, but you are going to get zombies in the show anyway so I say fast forward on through the commercial zombies and onto the ones that could potentially kill your favorite character.

Of course anyone looking to reach an audience of people 18-49 would want to put their ad on during the Walking Dead. That is a no brainer, as long as it fits in with the demographic watching.  But it is even smarter for a company like Hyundai to put their product right in the show. If you never realized that the Tucson was a star of the show until now, I promise you’ll  be looking out for it in past episodes and in Season 4. And you might even start to pine over it. Because who knows when the REAL zombie apocalypse is going to happen…

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